Digital
Primary experience in e-commerce product sales, restaurants, and lifestyle.
Inbound.
I’ve negotiated with influencers, driven organic growth, improved discovery, and managed paid prospecting. When it comes to strategy, I come with ideas 💡 and strong work ethic for consistent tracking and pivots. I organize the essentials: paid, community engagement, organic, and quick response.
Copy.
Formal yet approachable or witty and energetic, I learn the voice and execute. I understand urgency, call-to-action, and callouts. It’s proven short and sweet is 🔥 for social, but sometimes wordy works. I write punchy and smart. Rapid-fire testing.
Strategy.
I ♥️ a good platform and brand audit. Whatever placements and wherever we are focusing within the funnel, I’m a results-driven marketer. The data is just as important as the design. I know how to turn an MMM and consumer research into audience strategy targeting throughout the customer journey.
Directing.
Simple, effective, and on-brand. My undergrad in Fine Arts gave me a foundation in balance, color theory, and compelling visuals 👩🏻🎨 I’m skilled in video and graphic creation. More often these days, I’m articulating and conceptualizing campaign strategy. Video production, directing graphic designers and photographers, edit, edit, edit.
“Her work ethics are remarkable, and she is very detail-oriented and highly efficient. Moreover, she has exceptional writing and communication skills and excels in creative and strategical thinking.” - Carola Krainz, Carola Marketing Boutique
Top Performing Social
Paid & Organic ▸
Role: Text Copy, Ad Design, and Strategy
Role: Text Copy, Scheduling, and Image Design
Role: Text Copy, Ad Design, and Strategy
Role: Image Curating and Text Copy
Role: Text Copy, Ad Design, and Strategy
Role: Text Copy and Strategy
Role: Text Copy and Image Sourcing/Curating
Role: Image Curating and Text Copy
Role: Text Copy and Strategy
Role: Text Copy and Strategy
Role: Text Copy, Scheduling, and Image Art Direction
Role: Text Copy and Strategy
Role: Art Direction, Scheduling, and Text Copy
Role: Video Creation, Text Copy, Ad Design, and Strategy
Role: Image Curating and Text Copy
Role: Video Creation, Text Copy, Ad Design, and Strategy
Role: Text Copy, Ad Design, and Strategy
Role: Text Copy, Ad Design, and Strategy
Role: Art Direction, Scheduling, and Text Copy
Role: Video Creation, Text Copy, Scheduling, and Strategy
Fun Social Tidbits
Facebook.
Over 8 months with startup level budget:
2.4m in reach
Over 12m impressions
$0.12 CPC
18k video ThruPlays
Growth of over 3,000% in page followers
Pinterest.
Organic growth of 11k impressions in 6 months in local market of only 94k consumers (Phnom Penh, Cambodia)
LinkedIn.
B2B organic engagement and paid ads in 3 industries
Engagement performance derived from successful mini series’ with templates, spotlights, and more
**More non-vanity metrics and brand-specific stats are available offline
Instagram.
Strong competency on how to balance the scroll, grid, and stories simultaneously with flow and surprise
Experience coordinating takeovers, contests, and running major promotional campaigns for Black Friday/Cyber Monday
Achieved 83% growth rate for client in 6 months
Twitter.
Experience with hashtag generators
150% growth rate over 6 months
Trend awareness with consistent research and review
TikTok.
Early experience with video ads and #fyp efforts