Maintain or improve?
From innovative to luxury, what consumers see matters.
Contributed to the brand or brand messaging of the following:
Branding Strengths
Beginning my professional career in supportive operations roles, I was protecting and maintaining brands before I knew “branding” existed.
Grocery Delivery Branding Overhaul
Before
Marketing Goals: Brand Awareness
Tools: Discounts
Messaging: Fresh, Farming
Content snapshot at less than 1-month of operations, before I joined (October 2019)
After
Marketing Goals: Brand Awareness, Platform Promotion
Tools: Engagement, Quality Content
Messaging: Fresh, Local, Modern
Content snapshot at 7 months of operation (May 2020)
Roles Above: Design (1, 3, 4-7), Art Direction (2, 8-9)
Role: Social Media Header Design and Text Copy
Click image for Facebook
Media Kit
Role: Strategized, Created, & Maintained
Click image to download pdf.
Brand Guidelines
Role: Strategized, Created, & Maintained
Click image to download pdf.
User Experience
The partnership between developers and marketers is key. Analytics capabilities to CX/UX design require strong understanding between areas. I have worked with in-house and outsourced IT teams, including those located abroad, to manage branding, pixels and event tracking, customer journey planning, conversion rate and landing page optimization, and user experience.
“Good” UX is dependent on more than industry standard. I consider the demographic, technology adoption of the targeted area, and language required to deliver essential information quickly with uniqueness and fun.
