Results-driven creative

An artist who loves business. From real estate to e-commerce, I spent years working my way across the world and saying yes to new experiences. Always the creative, I bring ideas and make everything aesthetic. I'm a rules and processes person - excited by strategy and good planning. I embrace change. I typically take on too much. Testing ad creative and path-to-purchase strategy are my two favorite things. Most of all, I'm a sucker for work product and thrive on the gratification of data. That moment when the conversions are up, oh my.

Education

Supplemental

Professional Snapshot

• Expert in brand development, PPC, and SEM – overseeing budget allocation, campaign structure, and audience/targeting strategy

• Takes a self-directed project approach, known for innovative ideas, full-funnel POV, and people management

• Accomplished at using analytics to drive eComm strategy, recently resulting in early adoption of outperformance with Meta Advantage+

• Leading collaborator on creative, copy, and execution

• Established content editor with over 10 years of experience writing and editing websites from PDP to blogs, marketing materials, social media, email, and more.

• High attention to detail and experience handling complex spreadsheets, data, CRMs, and trackers

Specialties

Paid Media Strategy and Execution (Search, Social, Display), Digital Ads Creative and Copy, Search Engine Marketing (SEM), Data-Driven Digital Marketing Strategy (Buyer Persona, Funnel Planning, A/B Testing, Customer Journey), Organic Social Channel Management, Content/Copy Writing & Editing, Brand Identity Development, Brand Management, Process Analysis and Improvement, Regulatory Compliance (SEC, FINRA, FCA, COBS), Policy Drafting and Review, Digital Marketing Analytics, Social Media Strategy & Generation, Facebook Targeted Advertising, Reporting, Complex Communication (Team Management, Cross-Cultural & Language Differences), Capital Raise Marketing Materials Creation and Evolution, Automation, Research, Employee Training & Development Initiatives, Emerging Market Financial Marketing.

• Technically inclined, including the following tools: Google Ads, SA360, Looker Studio, A/B Testing partners, Microsoft Ads, Meta Advertising, Merchant Centers, Pinterest Ads, TikTok Ads, Criteo, Taboola, the Trade Desk; SEO tools like Keyword Manager, SEMrush, SpyFu; Photoshop, Figma, Canva, including proprietary templates and content structure for organic and paid channels; eCommerce product feed management with GoDataFeed or Feedonomics; data and ads management with Tableau, Glew, Datorama, Google Analytics, eCommerce solutions like Nosto and Yotpo (primarily Shopify integration), schedulers and listeners like Later, Buffer, Sprout Social, HubSpot, Meltwater, MailChimp, Klaviyo; task tools like Jira, Asana, Concur, Basecamp, Trello, and yes, even Confluence; Shopify, Wordpress, Squarespace, Blogger, some HTML; and finally, UX assist like Lucky Orange and Hotjar. Microsoft and Google.

Interests

Experience

More work experience details available on LinkedIn.